Online Marketing Consulting
Cut through the confusion of online marketing.
Create strategies for growth & profitability.
The online ecosystem is big and getting bigger – and more complex. The great news is that there are more and greater opportunities to grow your prospects, customers and business than ever before. The not-so-great news is that it has become even easier to get lost in the crowd and spend a lot of money in the process.
elevatr online marketing consulting is about asking the right questions – lots of them. And then we listen.
Oftentimes the key answers are delivered in between the lines. But you would be surprised how often the key questions never even get asked.
Who are your customers? What is the underlying motivation for to inquire / purchase? What does the customer journey look like? At what points on that continuum are you engaging? What’s working and what’s not?
And then how does that knowledge translate to a successful online strategy?
The Watermelon Theory of Online Marketing states that online marketing is heavy – like watermelons.
And if you want them to go far, you’ll need the right tools and a lot of help to make that happen.
We’ll spend an hour or two discussing your business requirements, finding out what you’ve done to date, where the return has been greatest and what your future aims and goals are. We’ll ask a lot of questions about your customers (or potential customers, as it may be) so that we can begin formulating your Online Marketing Roadmap.
- Business goals
- Brand assets
- Specific frictions
It’s important to know what the competitive landscape looks like in order to ascertain where the opportunities – and the dangers – lie. This means reviewing your competitors, both those you identify and those we find through online research, and your position within the broader marketplace, to give us genuine, actionable insights into your unique market dynamic.
- Customer persona(s)
- Specific motivations
- Specific frictions
ONLINE MARKETING AUDIT
We’ll use our in-house toolset, along with your analytics to holistically analyze and identify how your online efforts are contributing to your business, where they are working efficiently, where they have room for improvement, and where they might be scrapped altogether. Impartial, objective and data-based.
- On-site technical audit
- On-site SEO audit
- Off-site channel audit
After a complete assessment of the marketplace and your position within it, elevatr will produce a detailed roadmap designed to take advantage of your brand strengths and your competitors weaknesses. This will be in line with your budget and resourcing requirements with clear KPIs and analysis methods to help you track results.
- Implementation Planning
- Reporting & ROI